What is an Awareness / Reach campaign? When should you use it?

An awareness campaign is a great way to get your brand out there.

Think of an awareness campaign as a way to get your brand seen my lots of people.

It's a way to get the right customers to think about your brand - when they come to buy.

It's not an immediate way to make money - this is about getting your brand seen, and hopefully - noticed and remembered.

Think about your content in these campaigns. They need to be compelling, and memorable.

You content in awareness campaigns needs to be short, and sharp. These are not the campaigns to be telling people how many years you've been in business, or the intricacies of the product or service you're selling.

Think about the customer. What's the problem they're facing, and how your business can solve that problem.

Remember Cillit Bang? BANG AND THE DIRT IS GONE. The Advert was a man shouting in a shower, but you remember what to buy when you have mould in your shower.

If you DON'T know what i'm talking about - see here: https://www.youtube.com/watch?v=GXp8MI9fMco&ab_channel=ciaraheenan1

Complete and Continue