Traffic campaigns... a brilliant part of Facebook Ads, when utilised correctly.

Think of traffic campaigns as getting the right people (people who could buy from you) in the right place (i.e. your website / landing page).

Traffic campaigns is your first proper opportunity to introduce your brand to your new potential customers.

Not expect sales - not at this stage. Traffic campaigns are about getting people into the 'lobby' of your fictional hotel. Just because they're in the building doesn't mean they'll spend money with you.

Just because they've visited your website, doesn't mean they'll buy.

Top tips I'll be showing you in this video

• How to test the right audiences for a traffic campaign
• Ensuring you're sending people to the right place.
• Why traffic campaigns are really important for later campaigns (namely retargeting campaigns)